Published in Growth Bug — Technology | Product | Growth | Apps·Dec 6, 2022Behind the scenes: Why NPCI reversed its flawed decision to curb the UPI growthOriginal published by me at https://www.moneycontrol.com/news/opinion/why-npci-had-to-extend-upi-market-cap-deadline-by-two-years-9649961.html January 2023 was suppose to bring in a bizarre regulation (if I can call it so) to restrict popular UPI Apps to stop growing. NPCI came up with a novel idea in March 2021 to save UPI from the concentration risk. Well the reasons…Upi4 min readUpi4 min read
Published in Growth Bug — Technology | Product | Growth | Apps·May 8, 2022India’s 100 Unicorns: Ranked by Revenue, Losses, Current Valuation, Revenue Multiple (Updated for FY22)Update: Jan 2023 — I am adding a new table based on FY22 numbersStartup3 min readStartup3 min read
Published in Growth Bug — Technology | Product | Growth | Apps·Apr 10, 2022An Uber for Asset Backed Loans- is the future of secured lending branchless?This blog has been authored by indiagold cofounder Nitin Misra, it was originally published at Times of India: An Uber for asset backed loans - Is the future of secured lending branchless? In today's technologically advanced world, lending has reduced the intricacies of a time-consuming process from days to…timesofindia.indiatimes.com It’s late at night, you finally got time to binge your favourite show on Netflix and need something to munch. But there’s nothing in the fridge. Consider this parallel universe where there…India11 min readIndia11 min read
Published in Growth Bug — Technology | Product | Growth | Apps·Apr 6, 2022How to calculate Life Time Value (LTV) of your customers correctlyLife time value (LTV) of customers is one of the key metric measured by startups to offset a heavy one time customer acquisition cost. In simpler terms, it is the approximate value (in money terms) a customer could deliver through their lifetime on your product. This helps startups (consumer or…Startup3 min readStartup3 min read
Published in Growth Bug — Technology | Product | Growth | Apps·Mar 15, 2022Why can’t we make revenue generating apps? India contributes less than 1% of global in-app revenuesIndia is world’s no.1 in app downloads on Android with 23bn downloads in 2021, almost 2.5x of USA. This make Google Play Store one of the most powerful platforms in the country as they control almost 15bn downloads if we exclude side loads and alternate app stores. Last year Google…Apple4 min readApple4 min read
Feb 17, 2022Here are ESOP taxation reforms Budget 2022 missedIn Budget 202 0, taxation on exercise of employee stock ownership plan (ESOP) was removed under Section 191 of the Income Tax Act, 1961. While this was a welcome move in recognising the significance of ESOPs among startups, the devil lied in the detail. This was applicable only for: one…Esop5 min readEsop5 min read
Published in indiagold tech stories·Feb 16, 2021Product/Growth stack we use at indiagold — tools any startup can useI get asked about various tools we use for driving growth & product management at indiagold so I decided to share all the tools we are currently using. Considering we are at seed stage, we decided to go with tools which either come free or at extremely low cost. …Growth1 min readGrowth1 min read
Published in Growth Bug — Technology | Product | Growth | Apps·Jan 18, 2021Find out the value of an active user in Indian startups: Byju tops the chart with $890/userLast week I did some analysis on MAU of some of the top Apps in India. You can check it here — https://growthbug.com/face-off-india-top-android-apps-by-mau-dec-2020-bd0a64213b49 I was asked to plot the valuation of each startup over MAU by a friend. I started collecting last publicly announced valuation of each startup and tried…India2 min readIndia2 min read
Published in Growth Bug — Technology | Product | Growth | Apps·Jan 16, 2021Face off: India top Android Apps by MAU (Dec 2020)This is just going to be a quick visual blog comparing top 2 android apps in each category. I could not find any true competition for other tops apps like Youtube(406mn), Whatsapp(404mn), Facebook(295mn), Trucaller(257mn), Hotstar(106mn), Twitter(65mn), Sharechat(60mn), Dailyhunt(64mn) to name a few hence they are not included below:Growth2 min readGrowth2 min read
Published in Growth Bug — Technology | Product | Growth | Apps·Dec 27, 2020Driving 100mn users to adopt digital payments:Growth is the fuel that energizes startups to defy heavy odds. It sustains and drives startups in their quest to create value and to build successful businesses. But how should one navigate the growth journey? What are the levers that startups can use to drive and sustain both the quantity…Growth3 min readGrowth3 min read
